Sweden and New Zealand Lead the Way in Reducing Smoking Rates with Less Harmful Nicotine Products

Sweden has achieved a remarkable smoking rate of just 5.6%, the lowest in the European Union, with a significant reduction in lung cancer cases.

Did you know that Sweden’s current smoking rate is only 5.6%, and the country has the lowest lung cancer incidence in the European Union? New Zealand is following Sweden’s example by promoting the transition to less harmful nicotine products. As a result, within just 8 years, New Zealand has reduced its smoking rate from 16% to 6.8%.

We invite you to watch the video for more information.